Deep eCommerce, amplified

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Work

Selected projects

Problem → what was done → result. Short snippets, not lengthy case studies.

Composable commerce build

Problem: Greenfield B2B storefront needed — flexible catalog, multi-region pricing, and ERP sync from day one.
What was done: Designed composable architecture with commercetools, Next.js storefront, event-driven ERP integration, and Algolia search.
Result: Production launch in 12 weeks — scalable foundation without monolith constraints.

Headless storefront migration

Problem: Monolithic storefront blocking frontend iteration; marketing team waiting months for simple changes.
What was done: Designed headless architecture, built API layer, migrated critical paths incrementally without downtime.
Result: Frontend releases weekly instead of quarterly; conversion rate improved on migrated pages.

Legacy platform performance recovery

Problem: Enterprise monolithic commerce platform (Magento) with 8s+ page loads, failing cache strategy, and nightly deployment failures.
What was done: Profiled bottlenecks, rebuilt caching layer, fixed indexer conflicts, and stabilized CI/CD pipeline.
Result: Page loads under 2s, zero-downtime deploys, team velocity restored.

ERP integration overhaul

Problem: Fragile custom integration causing order sync failures and inventory discrepancies across regions.
What was done: Rebuilt integration with idempotent messaging, retry logic, monitoring, and reconciliation tooling.
Result: Sync failures dropped to near-zero; ops team regained confidence in inventory data.