Deep eCommerce, amplified
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Deep eCommerce, amplified

Two decades of deep eCommerce experience. AI as a force multiplier, not a shortcut.

Accelerated delivery — with architecture, testing, and production discipline intact.

Experience multiplied, not replaced

AI doesn't replace engineering experience. It multiplies it.

20+ years of experience

×

AI / LLM

↓

deeper investigation

↓

faster validation

↓

shorter cycles

↓

production-ready delivery

Deep domain knowledge defines what to build and where the risks are. AI accelerates the path from problem to working solution — with architecture, testing, and production discipline intact.

The same arc that moved commerce from monolith to composable now applies to engineering itself — AI as the next layer of leverage, not a replacement for architecture and production discipline.

Modern commerce engineering

From monolithic platforms to composable commerce — the same engineering arc now extends to AI-assisted delivery.

Frontend
React · Next.js · Vue · Nuxt · Hydrogen
Commerce
Shopify · commercetools · Saleor · Medusa · Vendure · Magento
CMS
TYPO3
Backend
Node.js · NestJS · Python · Go
Architecture
Headless · Composable · API-first · Event-driven
Data & Search
PostgreSQL · Redis · Elasticsearch · Algolia
Cloud
AWS · Cloudflare · Vercel · Docker
AI
OpenAI · Claude · Gemini · RAG · Agents · MCP

Traditional → AI-assisted

Real acceleration from production workflows — not hypothetical promises.

Investigation

Codebase investigation

Before

2–3 days tracing dependencies, dead code, and integration points in an unfamiliar legacy codebase.

Now

Half a day with AI-assisted code mapping — critical paths identified, risks documented, team aligned.

Architecture

Architecture exploration

Before

1–2 weeks of whiteboard sessions and spike code to evaluate integration approaches.

Now

2–3 days — multiple architecture options prototyped, trade-offs documented, decision ready.

Integrations

Integration boilerplate

Before

1 week writing connector scaffolding, error handling, and test fixtures for a new ERP integration.

Now

1–2 days — boilerplate generated and refined, engineer focuses on business logic and edge cases.

Quality

Testing and debugging

Before

Days reproducing intermittent checkout failures across staging and production logs.

Now

Hours — AI-assisted log analysis and test case generation narrow root cause more efficiently.

Problems, not technology lists

Difficult eCommerce problems tend to repeat — legacy debt, fragile integrations, performance at scale.

  • Build composable commerce

    Greenfield storefronts and commerce backends — Shopify, commercetools, Saleor, Medusa, or custom stacks — from architecture to production.

  • Modernize monolithic commerce

    Move from legacy monoliths toward headless and composable architectures — including Magento and Adobe Commerce — without losing business logic or uptime.

  • Fix difficult / legacy systems

    Untangle years of technical debt, broken integrations, and fragile deployments — modernize incrementally, not via big-bang rewrite.

  • API-first integrations

    ERP, PIM, payments, shipping, and marketplace connectors — event-driven pipelines designed for reliability at scale.

  • Performance & scalability

    Slow checkout, database bottlenecks, cache invalidation — diagnosed and fixed at the root cause across monolith and composable stacks.

  • AI-assisted engineering

    LLMs, RAG, agents, and MCP tooling to accelerate investigation, prototyping, and delivery — without sacrificing engineering quality.

  • Technical leadership

    Hands-on senior engineering support for distributed teams — architecture decisions, code reviews, and production delivery.

Digital sovereignty

Technology independence · reduced vendor lock-in

Digital sovereignty is the policy term — in practice, it means keeping control of your stack, your data, and your options.

From vendor lock-in assessment to open-source migration and technology-independent architecture.

Learn more →

Built for production

  • → 20+ years in eCommerce engineering
  • → Monolith → composable → AI-assisted
  • → Headless · API-first · event-driven
  • → Production systems at scale
  • → Full-stack — React/Next.js to cloud
  • → Legacy modernization without full rewrites
  • → End-to-end delivery ownership

Selected work

Composable commerce build

Problem
Greenfield B2B storefront needed — flexible catalog, multi-region pricing, and ERP sync from day one.
What was done
Designed composable architecture with commercetools, Next.js storefront, event-driven ERP integration, and Algolia search.
Result
Production launch in 12 weeks — scalable foundation without monolith constraints.

Headless storefront migration

Problem
Monolithic storefront blocking frontend iteration; marketing team waiting months for simple changes.
What was done
Designed headless architecture, built API layer, migrated critical paths incrementally without downtime.
Result
Frontend releases weekly instead of quarterly; conversion rate improved on migrated pages.

Legacy platform performance recovery

Problem
Enterprise monolithic commerce platform (Magento) with 8s+ page loads, failing cache strategy, and nightly deployment failures.
What was done
Profiled bottlenecks, rebuilt caching layer, fixed indexer conflicts, and stabilized CI/CD pipeline.
Result
Page loads under 2s, zero-downtime deploys, team velocity restored.

ERP integration overhaul

Problem
Fragile custom integration causing order sync failures and inventory discrepancies across regions.
What was done
Rebuilt integration with idempotent messaging, retry logic, monitoring, and reconciliation tooling.
Result
Sync failures dropped to near-zero; ops team regained confidence in inventory data.
View all work →

Senior eCommerce Engineering

Two decades of deep eCommerce experience. AI as a force multiplier, not a shortcut.

Over two decades building eCommerce — from monolithic platforms and custom PHP to composable architectures with React, Next.js, and modern commerce APIs.

Legacy systems, including Magento and Adobe Commerce, remain in scope — alongside Shopify, commercetools, Saleor, Medusa, and greenfield headless builds. Content and portal systems such as TYPO3 — common in DACH enterprise — integrate with commerce where catalog and content meet.

The work spans architecture, full-stack development, integrations, performance, and technical leadership across international teams.

Hands-on by default: reading code, designing systems, and shipping to production — not advising from the sidelines.

AI and LLM tools act as the next multiplier — not a shortcut — accelerating investigation, prototyping, and repetitive engineering without replacing the judgment that comes from years of production experience.

Learn more →

Have something difficult?

Describe what needs to be built, fixed, or improved.

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